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About The Broccoli Company

The Broccoli Company offers unlimited opportunities for growth and success. We allow you do determine your own level of success and our organisation will support you all the way. The Broccoli Company offers a unique and easy to understand business opportunity. Anyone can get started, regardless of experience. Our business model is based on simple and social methods. All you have to do is recommend our products and help others to do the same.

You decide how much time and how many hours you want to put into your own business. Work part-time or full-time, from home or from somewhere else that suits you. For a lot of people, it is the perfect second job. Have more time to spend on the things that matter to you most. Perhaps you've dreamed of being your own boss, having a second source of income or getting out of debt. Together we can help each other to achieve our dreams, big and small.

With us, you will have access to everything you need when it comes to nutrition, both for the inside and the outside of your body. What makes us unique is the fact that we offer organic broccoli-based nutritional products. Groundbreaking research shows that broccoli nutrient, Sulforaphane, slows down the cell's ageing process, in the brain and in the body.



Everyone has dreams about their own wellbeing. We all want to be healthier, wealthier and more successful. Just as well! If we didn't fantasize and dream, we wouldn't have goals and develop ourselves.

Perhaps you want better finances? More time with your family and your children? The freedom to choose your own path through life? If you are prepared to take your future into your own hands, The Broccoli Company will give you the opportunity. We help you make dreams a reality. How much... is up to you.



The Broccoli Company is a Swedish company with its head office in Mölndal just outside Gothenburg, Sweden. Broccoli is something everyone's heard of. What people are perhaps not aware of is the greatness of broccoli nutrients. Broccoli contains a substance called Sulforaphane, which we have isolated.

Thanks to close cooperation with leading researchers, we have become specialists at developing a nutrient that acts in synergy with your cells. Sulforaphane, from organic broccoli, is at the heart of our range. Today, there are more than 500 independent studies that demonstrate Sulforaphane's protective and positive properties.

Professor Peter Eriksson of Sahlgrenska University Hospital was first in the world to prove that the human body is capable of repairing damaged brain cells and reproducing new ones on an ongoing basis. Together with Peter Eriksson, we developed a unique nutritional supplement that could protect and stimulate a slowing down of the ageing process in the cells of the brain and body. To achieve the optimum result, we combined quality assured, organic broccoli, turmeric and selenium to create Synopticode 1236TM. The result of this is in our products.


"It all starts with your brain. In order for your brain to work at full capacity, and not age prematurely, it needs the right kind of nutrition. The answer can be found in broccoli.  Our groundbreaking research shows that targeted broccoli nutrients slow down the ageing process of cells. In your brain – and throughout your body. Broccoli is your life insurance for a long and healthy life." Peter Eriksson, May 2007.

A few words from our founders

We have many years' combined experience of international business - something we know and love. And it is this passion for global business and making the Broccoli Effect a well-known concept that drives us.

“I am proud to be able to offer unique products that are based on giving the very best to our cells, products that lead to a greater quality of life.” Magnus Ahlén

“It is liberating to have developed a unique product concept, supported by simple, yet generous, customer benefits. What we offer is very timely, it is transparent and easy to understand.” Sven Mattsson


Broccoli nutrients - groundbreaking properties

The process that is initiated by broccoli nutrient, Sulforaphane, goes under the scientific name of Nrf2. It could turn out to be the key to the world’s most effective age-preventing process, for both the inside and the outside of your body.

  • Stimulates the cells' communication in both the brain and the body.  

  • Increases the body's own antioxidant defence - much more effective than individual antioxidants we consume via food or ordinary supplements.

  • Helps the body to cleanse itself of toxins - detoxifying.

  • Strengthens the body's anti inflammatory abilities.

With broccoli nutrients as the basis, we have created an entirely new kind of nutritional products:
Cognicore® and Dermicore® – world-leading Swedish development

  • Cognicore®, a cell-stimulating and cell-protecting supplement, for the brain and the rest of the body, and

  • Dermicore®, an organic, cell-protecting, age-preventing skincare range. 

Our products protect and stimulate counteraction of the aging process in your brain cells brain and all other cells in your body.


Our Vision – where we are going

The Broccoli Company will be the company to make broccoli nutrients and Sulforaphane bigger than Omega 3. 


Our business concept - what we do every day

Get as many people as possible to consume broccoli nutrients every day, for a better quality of life. 


Core values – how we act to make recommendation easier

Our values guide us in our day-to-day work.

  • Making connections: In order to be able to recommend us to a lot of people, you need to meet new people. More contacts mean more benefits.

  • Making sense: Our presentation of products and benefit opportunities should be clear and intelligible. The simpler the better.

  • Making winners: Recommending a better quality of life to your friends should be worthwhile. Make them winners and become the biggest winner yourself.

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